The name of the (organic social media) game is brand awareness. Developing that recognizable and cohesive brand includes the visual language of photography.

Great lighting can often make your image shine. Alternatively, poor lighting can make the same shot useless for social media. Read on for a few quick tips for spotting good lighting.

Retargeting is extremely effective, and even more so when used alongside our other digital solutions like video, social media and content marketing, to create an encompassing marketing strategy.

In the last newsletter, Team GMD recommended some book selections for readers. This week we're weighing in with what we deem to be the best local bookstores, according to us.

Tiffany&Co.’s identity is instantly recognizable solely by its colour without any other brand elements – an enviable mindshare position among the world’s most influential brands.

This week on Team GMD we are featuring Mona Yazdandoust, the newest member of our digital coordinator squad.

Looking for a new book? Here are some selections from Team GMD for what we have read and recommend.

Dating back to the stone age, early man decorated cave walls with one of the earliest pigments known to man - Black.

Meet Pablo Narvaez, Team GMD's newest digital coordinator. Pablo is passionate about video games, artificial intelligence and karaoke.

You’d think that once stories of accidental poisoning became common tales, that consumers would stop wearing and using the poisonous colour, but this popular green was lucrative business and it wasn’t until 1895.

NFT stands for non-fungible tokens or in its simplest terms, can be thought of as a file or a digital asset.

In this current landscape of social media and online marketing, it has become increasingly important for businesses and organizations to present their brand messaging concisely.