As we are nearing the end of 2018, let’s take a few moments to reflect on some of our own key marketing trends. Below are 3 up-and-coming trends that we’ve seen throughout our year of campaigns at Glacier Media Digital.

Watch this video which demonstrates the power of hyper-targeted online advertising and learn how to translate real-world activity by potential consumers into a successful digital campaign.

We take a look at digital marketing in automotive industry and how automotive consumers think. The buyer's journey is an important aspect to understand while incorporating the digital funnel into one's strategies.

Design trends come and go, but the well-conceived design is timeless. Join UX/ UI Designer Samantha Matheson for a look at what's so hot right now.

As we move into cooler months, we might see our social calendars ramp up with seasonal activities and events. One industry event that kicked off our social season was the Adobe Creative Jam, a design hack-a-thon event combined with inspiring creative talks from industry leaders. This year, Team GMD sent in 3 challengers.

Business case: Our grocery store has 15 locations all over the Lower Mainland. Their goals are to raise awareness about their weekly flyer and have their target markets receive the flyer in order to pique their interests and visit one of their locations.

Here's the second round of the DC's case analyses! This time, we dive into a potential partnership with a larger development to delve into their marketing plan. By incorporating the importance of the Sales Funnel and the previous case study, we're learning to build the fundamentals of a long-term sale.

In a previous blog, we introduced the sales funnel concept and created a visual integration with the game board to help us when trying to align our customers’ needs with our digital solutions. Today, let’s take a look at a more specific example of how each section of the funnel can be applied to a client in a realistic scenario.

This week on Team GMD, we have our SEO specialist - David Gordon-Smith. David is currently Glacier's longest-serving digital employee since June of 2012. He has been a corporate trainer, website project manager, SEO manager and sales manager. We are lucky to someone as knowledgeable as David on our team. Read on to learn more about him.

Glacier Media's StandOUT Sponsored Content program benefits businesses by providing premium content in a journalistic style to build brand trust and credibility. StandOUT helps business owners to connect with its current and potential customers through our well-established and well-known community brands.

Every customer travels through the Digital Funnel, whether they know it or not. We all move at our own pace, but no matter the product or service, we move from an awareness phase (top of the funnel), to a consideration phase (middle of the funnel), and finally to a conversion phase (bottom of the funnel). Why does this matter?

Videos have the ability to deliver mass amounts of information in a short amount of time. They effectively engage audiences, enhance emotions, and ultimately influence buying decisions. If you're looking to strengthen your marketing strategies, our videography team has you covered.