Social Media is Taking Over the Search Space
Google has dominated the search engine market in Canada for many years. In...
Case Study: Generating Interest in B.C. Real Estate Through Social Advertising
Learn how we used Facebook advertising tools to generate interest and leads for...
Social Retrospective 2021
Both so much and so little has happened in 2021, so here’s a round-up of the...
Case Study: Video Content
Instagram and other social media platforms move to integrate more video features...
iOS14 Impact on Facebook Advertisers
Sometime this year, Apple plans to start requiring iOS device owners to choose...
Not all that glitters is content gold
When it comes to creating organic social content, not everything needs to be...
How To Make Your Social Media Presence Bloom
10 ways curating your social media presence is like taking care of plants
The Importance of Research for Social Copy
Nowadays, it seems like everyone is on social media—scrolling through every...
Is eCommerce the need of the hour?
eCommerce is exactly what it sounds like—the selling and purchasing of...
Advertising on Social Media During the Economic Downturn
The government of British Columbia recently announced its plan to restart the...
Facebook Ads: Campaign Structure
As Social Ads Strategists, we often get asked what the difference between a...
The Importance of Good Creative and Its Impact on Conversions
Creative is what encourages people through the brand awareness and engagement...
Boosted Post Vs Boosted Ads : Know the Difference
"I’m already doing Facebook advertising.” We hear this response frequently...
Social Media Camp 2019: Recap
When given the opportunity to attend Canada’s largest social media conference,...
The Importance of Investing in a Strong Organic Social Media Presence
With targeted social media advertising receiving so much glory, many clients are...