Ownership of the Facebook Business Manager

For any business owner with a social media presence, it is crucial to control...


Is eCommerce the need of the hour?

eCommerce is exactly what it sounds like—the selling and purchasing of...


Advertising on Social Media During the Economic Downturn

The government of British Columbia recently announced its plan to restart the...


Facebook Ads: Campaign Structure

As Social Ads Strategists, we often get asked what the difference between a...


The Importance of Good Creative and Its Impact on Conversions

Creative is what encourages people through the brand awareness and engagement...


Boosted Post Vs Boosted Ads : Know the Difference

"I’m already doing Facebook advertising.” We hear this response frequently...


Social Media Camp 2019: Recap

When given the opportunity to attend Canada’s largest social media conference,...


The Importance of Investing in a Strong Organic Social Media Presence

With targeted social media advertising receiving so much glory, many clients are...


Big News for the Social Media Management Pro Package

What big change was made to Pro-Social Media Management? The Basic Social...


Video as Social Content

Have you ever found yourself sucked deep into a Facebook video, finally coming...


This is not the ‘Facebook Apocalypse’

Facebook is changing its algorithm - again. With this blog, my intention is to...