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LaterCon Webinar Recap

GMD’s organic social team is no stranger to LaterCon. A few members of our...


Case Study: Video Content

Instagram and other social media platforms move to integrate more video features...


iOS14 Impact on Facebook Advertisers

Sometime this year, Apple plans to start requiring iOS device owners to choose...


not all content is gold

Not all that glitters is content gold

When it comes to creating organic social content, not everything needs to be...


How To Make Your Social Media Presence Bloom

10 ways curating your social media presence is like taking care of plants


social media copywriting

The Importance of Research for Social Copy

Nowadays, it seems like everyone is on social media—scrolling through every...


Ownership of the Facebook Business Manager

For any business owner with a social media presence, it is crucial to control...


Is eCommerce the need of the hour?

eCommerce is exactly what it sounds like—the selling and purchasing of...


Advertising on Social Media During the Economic Downturn

The government of British Columbia recently announced its plan to restart the...


Facebook Ads: Campaign Structure

As Social Ads Strategists, we often get asked what the difference between a...


The Importance of Good Creative and Its Impact on Conversions

Creative is what encourages people through the brand awareness and engagement...


Boosted Post Vs Boosted Ads : Know the Difference

"I’m already doing Facebook advertising.” We hear this response frequently...


Social Media Camp 2019: Recap

When given the opportunity to attend Canada’s largest social media conference,...


The Importance of Investing in a Strong Organic Social Media Presence

With targeted social media advertising receiving so much glory, many clients are...


Big News for the Social Media Management Pro Package

What big change was made to Pro-Social Media Management? The Basic Social...


Video as Social Content

Have you ever found yourself sucked deep into a Facebook video, finally coming...