Pinterest: Advertisers’ Hidden Gem

Pinterest is one of those platforms that have been around for years—everybody...


Case Study: Generating Interest in B.C. Real Estate Through Social Advertising

Learn how we used Facebook advertising tools to generate interest and leads for...


Social Retrospective 2021

Both so much and so little has happened in 2021, so here’s a round-up of the...


Case Study: Video Content

Instagram and other social media platforms move to integrate more video features...


iOS14 Impact on Facebook Advertisers

Sometime this year, Apple plans to start requiring iOS device owners to choose...


Is eCommerce the need of the hour?

eCommerce is exactly what it sounds like—the selling and purchasing of...


Advertising on Social Media During the Economic Downturn

The government of British Columbia recently announced its plan to restart the...


Facebook Ads: Campaign Structure

As Social Ads Strategists, we often get asked what the difference between a...


Boosted Post Vs Boosted Ads : Know the Difference

"I’m already doing Facebook advertising.” We hear this response frequently...


The Funnel x Case Study #3

Business case: Our grocery store has 15 locations all over the Lower Mainland....


The Funnel Introduction

Every customer travels through the Digital Funnel, whether they know it or not....


This is not the ‘Facebook Apocalypse’

Facebook is changing its algorithm - again. With this blog, my intention is to...