Case Study: Video Content
Instagram and other social media platforms move to integrate more video features...
iOS14 Impact on Facebook Advertisers
Sometime this year, Apple plans to start requiring iOS device owners to choose...
Ownership of the Facebook Business Manager
For any business owner with a social media presence, it is crucial to control...
Is eCommerce the need of the hour?
eCommerce is exactly what it sounds like—the selling and purchasing of...
Advertising on Social Media During the Economic Downturn
The government of British Columbia recently announced its plan to restart the...
Facebook Ads: Campaign Structure
As Social Ads Strategists, we often get asked what the difference between a...
Boosted Post Vs Boosted Ads : Know the Difference
"I’m already doing Facebook advertising.” We hear this response frequently...
The Funnel x Case Study #3
Business case: Our grocery store has 15 locations all over the Lower Mainland....
The Funnel Introduction
Every customer travels through the Digital Funnel, whether they know it or not....
This is not the ‘Facebook Apocalypse’
Facebook is changing its algorithm - again. With this blog, my intention is to...