February 12, 2021
iOS14 Impact on Facebook Advertisers
Sometime this year, Apple plans to start requiring iOS device owners to choose...
July 16, 2020
Ownership of the Facebook Business Manager
For any business owner with a social media presence, it is crucial to control...
June 6, 2020
Is eCommerce the need of the hour?
eCommerce is exactly what it sounds like—the selling and purchasing of...
May 8, 2020
Advertising on Social Media During the Economic Downturn
The government of British Columbia recently announced its plan to restart the...
November 12, 2019
Facebook Ads: Campaign Structure
As Social Ads Strategists, we often get asked what the difference between a...
May 13, 2019
Boosted Post Vs Boosted Ads : Know the Difference
"I’m already doing Facebook advertising.” We hear this response frequently...
October 2, 2018
The Funnel x Case Study #3
Business case: Our grocery store has 15 locations all over the Lower Mainland....
August 27, 2018
The Funnel Introduction
Every customer travels through the Digital Funnel, whether they know it or not....
January 22, 2018
This is not the ‘Facebook Apocalypse’
Facebook is changing its algorithm - again. With this blog, my intention is to...