Meet Team GMD: Michael Mordak

Michael helps manage projects and maintain communication between the production team and the sales team. When Michael is not chasing deadlines, you can find him cycling and drinking beer (They don't happen simultaneously). He bleeds peanut butter and advocates for wildlife protection. Read on to learn more about him.


A Decent Proposal: Love and Geo-Fencing

Watch this video which demonstrates the power of hyper-targeted online advertising and learn how to translate real-world activity by potential consumers into a successful digital campaign.


Meet Team GMD: Lebon Siu

This week on Team GMD, we have our Graphic Designer/Photographer - Lebon Siu. Prior to Glacier, Lebon worked in the film industry and the music video industry. His diverse skill sets make him a fun & versatile designer.


The Funnel x Case Study #4

We take a look at digital marketing in automotive industry and how automotive consumers think. The buyer's journey is an important aspect to understand while incorporating the digital funnel into one's strategies.


5 Digital Design Trends We Actually Use

Design trends come and go, but the well-conceived design is timeless. Join UX/ UI Designer Samantha Matheson for a look at what's so hot right now.


Meet Team GMD: Emily Huang

This week on Team GMD, we shine the light on me. I am your editor behind all the community profiles. I would like to thank my parents, peers and colleagues who have supported me throughout my career. At Glacier, I am given the flexibility to explore different fields of digital marketing. From managing Social Media project to creating Google and Facebook Ads, I have gained valuable experiences and I am eager to learn more. Read more about me here.


Recap: Team GMD competes in the Adobe Creative Jam

As we move into cooler months, we might see our social calendars ramp up with seasonal activities and events. One industry event that kicked off our social season was the Adobe Creative Jam, a design hack-a-thon event combined with inspiring creative talks from industry leaders. This year, Team GMD sent in 3 challengers.


The Funnel x Case Study #3

Business case: Our grocery store has 15 locations all over the Lower Mainland. Their goals are to raise awareness about their weekly flyer and have their target markets receive the flyer in order to pique their interests and visit one of their locations.


The Funnel x Case Study #2

Here's the second round of the DC's case analyses! This time, we dive into a potential partnership with a larger development to delve into their marketing plan. By incorporating the importance of the Sales Funnel and the previous case study, we're learning to build the fundamentals of a long-term sale.


Meet Team GMD: Elizabeth Young

Many of our agency team members come with an interesting mix of skills, knowledge, experience, and talent. Elizabeth is no exception. She has a background in criminology, audio engineering, digital design, and independent business operations.


The Funnel – A Case Study

In a previous blog, we introduced the sales funnel concept and created a visual integration with the game board to help us when trying to align our customers’ needs with our digital solutions. Today, let’s take a look at a more specific example of how each section of the funnel can be applied to a client in a realistic scenario.


Meet Team GMD: David Gordon-Smith

This week on Team GMD, we have our SEO specialist - David Gordon-Smith. David is currently Glacier's longest-serving digital employee since June of 2012. He has been a corporate trainer, website project manager, SEO manager and sales manager. We are lucky to someone as knowledgeable as David on our team. Read on to learn more about him.