Ten Step Guide to prepare your e-commerce site for Black Friday & Cyber Monday

The Holiday season is underway. What better opportunity is there for your business to generate online sales than Black Friday and Cyber Monday? If you want to be ready for this year’s biggest shopping weekend, now is the time to start planning.


Meet Team GMD: Diana Jurevica

This week on Team GMD we are featuring Diana Jurevica, our Digital Sales Manager for the Burnaby Now market.


Facebook Ads: Campaign Structure

As Social Ads Strategists, we often get asked what the difference between a campaign, ad set or an ad is. We use these terms every day without realizing that outside of Facebook's Ads Manager, they could be used interchangeably, and that creates confusion in the minds of other stakeholders we work with. Every Facebook campaign we create consists of 3 parts: a campaign, ad set and an ad. All these parts are necessary for your ads to run the way you want them to, and reach the right people.


Meet Team GMD: Shana Gill

This week on Team GMD we are featuring Shana Gill, our Content Specialist. Shana helps businesses tell their story to the world, and can always be counted on for great music recommendations. Read on to learn how she balances her workload, and where to find the best dogs in the neighbourhood at lunch time.


Call To Action Conference 2019: Key Takeaways

Team GMD never misses a chance to learn from the best in the industry and keep improving our skills. Therefore, we couldn’t miss one of the biggest digital marketing conferences on the West Coast - the Call To Action Conference. Over 3 days (September 24 - September 26), we absorbed all the little details to become better at what we do, but also to share our key takeaways with the rest of you.


Meet Team GMD: Neeta Dhillon

This week on Meet Team GMD, we chatted with Neeta Dhillon, our Digital Coordinator for the Tri-City Market. As a Digital Coordinator, Neeta supports and optimizes ad campaigns. She tracks progress and is the go-to for communication between production, clients and sales reps. Read on to find out how she juggles these responsibilities and more.


Case Study: LIVE WELL Sponsored Content

LIVE WELL is a prescribed exercise clinic specializing in supervised exercise and healthy lifestyle coaching. Starting with a thorough functional and cardio-respiratory assessment, a customized exercise program is tailored to customer health needs and goals.


Video in Marketing – Part 4 of 4: Video On a Budget

How long a video takes to produce from beginning to end will vary depending on a number of factors, including length of the video, subject(s), type of media used, where and how long the shoot takes, etc.


Meet Team GMD: Ryu Matsuda

Another week has passed, and it's starting to feel like fall at Glacier Media Digital. This week we savoured the return of the pumpkin spice latte and reached for our best raincoat - and today we are learning about Team GMD's Ryu Matsuda.


Meet Team GMD: Kaeli Yuzicapi

This week on Team GMD, we are featuring Kaeli Yuzicapi, one of our hardworking Social Producers. As a Social Producer, Kaeli manages everything social media from start to finish with an iced americano in hand and relaxing tunes playing through her headphones.


Video in Marketing – Part 3 of 4: Breaking Down Video Production

How long a video takes to produce from beginning to end will vary depending on a number of factors, including length of the video, subject(s), type of media used, where and how long the shoot takes, etc.


Video in Marketing – Part 2 of 4: What Type of Video Do I Need?

You may have already decided to incorporate video into your marketing strategy, but might not know where to start or what type of video you need to benefit you and your business.