Colour Story: Canary Yellow

In 1977, 3M initially launched the product under the name Press ’n Peel in select cities, only to receive mixed results. The company relaunched it 2 years later with a new name, and it became an "overnight" success.


Google did WHAT!?!?

In 2018 Google made over 3,000 “improvements” to its algorithm! That’s between 8-9 improvements PER DAY!


Custom Images versus Stock Images for Websites

We all know the challenge of sourcing image assets for your website. Many companies resort to using royalty-free stock images, and while that’s not necessarily a bad option, it’s important to know where, when and how to use those images in a way that won’t discredit the business’s brand trust.


Case Study: Video Content

Instagram and other social media platforms move to integrate more video features helping to make it easier for creators to produce and share longer, engaging video content.


The Great Canadian Shoreline Cleanup

GMD helped our surrounding communities by picking up trash—and it gave the chance for team members to see each other face-to-face, for the first time in over a year.


What are Custom Post Types & Taxonomies?

WordPress is a powerful content management system responsible for a large chunk of websites existing today. Part of the reason for this success is the implementation of custom post types (CPT).


Colour Story: Ultramarine

European Renaissance painters depended on their wealthy patrons to fund the acquisition of this rare colour, and it was considered even more valuable than gold.


A Picture is Worth More Than Just Words: Social Media

The name of the (organic social media) game is brand awareness. Developing that recognizable and cohesive brand includes the visual language of photography.


Improve your photography game with these tips

Great lighting can often make your image shine. Alternatively, poor lighting can make the same shot useless for social media. Read on for a few quick tips for spotting good lighting.


How Powerful is Programmatic Retargeting?

Retargeting is extremely effective, and even more so when used alongside our other digital solutions like video, social media and content marketing, to create an encompassing marketing strategy.


bookstore cat

GMD’s Favourite Local Bookstores

In the last newsletter, Team GMD recommended some book selections for readers. This week we're weighing in with what we deem to be the best local bookstores, according to us.


Colour Story: Tiffany Blue

Tiffany&Co.’s identity is instantly recognizable solely by its colour without any other brand elements – an enviable mindshare position among the world’s most influential brands.