Sponsored content is an effective way to reach your target audience and build brand awareness. However, to truly maximize its impact, you need to go beyond just placing it on a high-traffic website. By leveraging the power of social media, you can amplify the reach of your sponsored content, engage with your audience, and drive even better results. Here’s how to maximize the impact of your sponsored content using social media.

Sponsored content has become a significant player in the world of digital marketing, offering brands an effective way to reach and engage with their target audiences. However, its role in search engine optimization (SEO) is often misunderstood or overlooked. When used strategically, sponsored content can be a valuable asset in boosting your site’s SEO, but it’s important to understand how it works and how to use it effectively.

In the ever-evolving landscape of digital content, video continues to reign supreme as the preferred medium for communication, entertainment, and information. As we step into the year 2024, the video landscape promises to be more dynamic and engaging than ever before. Let's explore some of the exciting video trends that are set to dominate the digital sphere this year.

OpenAI introduces Sora, a cutting-edge text-to-video model designed to teach AI the intricacies of the physical world in motion. Sora has the capability to generate high-quality videos up to a minute long, guided by user input. Currently, Sora is available to red teamers for risk assessment and creative professionals for valuable feedback.

How pivoting your sponsored content strategy can boost credibility, foster engagement and drive conversions.

Welcome to the first Fun with Ads series where we showcase some of the most interesting ads YOU saw out there in the digital world. When it comes to digital ads, everyone sees different ads based on their interests and we are curious to know what kind of ads you’re seeing.

We know that the sales team plays a vital role in the success of any ad campaign, and we hope to show you a glimpse of what it looks like to create your favourite ad with GMD so you can create outstanding campaigns for your clients. Let's get started!

There's no denying that we’re living in a digital era. One of the most effective methods for utilizing enhanced connectivity is through sponsored content. 

The world’s greatest Mariachi group brought their 125th-anniversary tour to Vancouver.
Learn how we promoted this special event.

Do you love Podcasts? We asked the GMD team about their favourite podcasts, and this is what they had to say.

Let us take you through what we learned this past year and what we believe 2022 has in store for digital marketing.

If you're on the lookout for a new podcast, Team GMD has your back. Check out these recommendations.

WordPress is a powerful content management system responsible for a large chunk of websites existing today. Part of the reason for this success is the implementation of custom post types (CPT).