August 24, 2022
Case Study: Mariachi Vargas de Tecalitlán
The world’s greatest Mariachi group brought their 125th-anniversary tour to...
November 16, 2021
The importance of a Content Brief for Sponsored campaigns
The GMD Content team announced several new updates that are now available with...
July 7, 2020
Personalization can bring results for sponsored content
Internet users no longer want to see the same content everywhere. Instead,...
June 23, 2020
What is Sponsored Content?
Sponsored content is a form of native advertising paid for by an advertiser but...
May 11, 2020
Post-Crisis Media Planning Broadcast
How can businesses reach customers in an economic downturn and when regular...
September 30, 2019
Case Study: LIVE WELL Sponsored Content
LIVE WELL is a prescribed exercise clinic specializing in supervised exercise...
August 27, 2018
Process Breakdown: StandOUT Sponsored Content
Glacier Media's StandOUT Sponsored Content program benefits businesses by...
June 18, 2018
Case Study: Aunt Leah’s
Aunt Leah’s Place needed to reach landlords with vacant units across the Lower...
October 21, 2017
8 Day Horror Movie Challenge #nogutsnogory
With 9 days left to Halloween, I challenge you all to join in on our 9 day...
October 20, 2017
Have You Been Ghosting on Your Campaign Goals?
Be afraid. Be very afraid....of missed opportunities. Stop ghosting on your...
September 23, 2017
True Story: Sponsored Content Increases Brand Exposure
They say that we are addicted to mobile devices. Actually, we are addicted to...