Brand Story: Endorsed
Reviews can be helpful, but are they real people raving (or complaining) about the item they’re considering? Endorsed alleviates this uncertainty by providing readers with verification that products displaying the ‘Endorsed’ logo meet key standards.
B.C. Highland Games Case Study
The 38th annual British Columbia Highland Games, ScotFestBC, returned to Lafarge Lake Park in Coquitlam on September 3rd and 4th, 2021.
Data Science and Visualization for Programmatic Advertising Data
We are in the process of learning from the data that we get from various channels in order to outperform previous endeavours.
The 5 V’s of Big Data and GMD
Big Data is not a thing of the future, and here at GMD, we love data! Digital marketing and data science are a match made in heaven.
Our Favourite Podcasts
If you're on the lookout for a new podcast, Team GMD has your back. Check out these recommendations.
How Powerful is Programmatic Retargeting?
Retargeting is extremely effective, and even more so when used alongside our other digital solutions like video, social media and content marketing, to create an encompassing marketing strategy.
Five Ws Of NFTs
NFT stands for non-fungible tokens or in its simplest terms, can be thought of as a file or a digital asset.
How Brand Standards Benefit Businesses
In this current landscape of social media and online marketing, it has become increasingly important for businesses and organizations to present their brand messaging concisely.
Streamline content creation using the hero-hub-hygiene strategy
When time is invested into producing themed, quarterly marketing pieces, the weight of creating a day-to-day supply of content can begin to lift.
Habitat For Humanity Case Study
Habitat for Humanity's marketing plan for their 2020 car raffle was to run another campaign with GMD managing the digital efforts.
Google Shopping Ads
We will look into the benefits of running Google shopping ads and how it allows companies with great products to gain visibility online and compete with e-commerce and online retailers.