Just DOOH it: Using Digital Out-of-Home Advertising to Grow Your Business

A relative newcomer to the programmatic space, DOOH is a great way for companies to reach their target customers while they’re on-the-go.


Social Media is Taking Over the Search Space

Google has dominated the search engine market in Canada for many years. In September 2021, the company accounted for almost 92% of searches. However, things evolve quickly in the digital world, and Gen Z is the driving force behind some major changes. Here are a few unconventional ways Gen Z uses social media platforms to replace traditional Google searches.


Google Ad Personalization

We’ve all heard about increasing concerns over how major corporations handle user data but did you know that you can personalize and control the ads you see?


Team Blog: 2021 Trend Review/ 2022 Predictions

Let us take you through what we learned this past year and what we believe 2022 has in store for digital marketing.


Glacier Media Digital is a Google Partner

Becoming a Google Partner means that your company is recognized for maximizing campaign success for your clients, driving client growth by maintaining clients’ campaigns, and demonstrating Google Ads skills and expertise with certifications


Five Paid Search Trends We’re Watching

Here are five PPC trends we’re keeping an eye on.


Data Science and Visualization for Programmatic Advertising Data

We are in the process of learning from the data that we get from various channels in order to outperform previous endeavours.


The 5 V’s of Big Data and GMD

Big Data is not a thing of the future, and here at GMD, we love data! Digital marketing and data science are a match made in heaven.


Google did WHAT!?!?

In 2018 Google made over 3,000 “improvements” to its algorithm! That’s between 8-9 improvements PER DAY!


What are Custom Post Types & Taxonomies?

WordPress is a powerful content management system responsible for a large chunk of websites existing today. Part of the reason for this success is the implementation of custom post types (CPT).


How Powerful is Programmatic Retargeting?

Retargeting is extremely effective, and even more so when used alongside our other digital solutions like video, social media and content marketing, to create an encompassing marketing strategy.


Five Ws Of NFTs

NFT stands for non-fungible tokens or in its simplest terms, can be thought of as a file or a digital asset.