analytics

Harnessing the Power of Website Analytics: Insights for Business Growth

In the digital age, data is king. Every click, scroll, and interaction on your website holds valuable information that can provide insights into your audience, their behaviour, and the effectiveness of your online presence.


community display ads

Community Display: Targeting Local Audiences and Tailoring Your Message to Community Needs and Interests

In today's hyper-connected world, businesses are increasingly recognizing the importance of connecting with local audiences. Community display advertising offers a powerful tool for reaching these audiences and tailoring messages to their specific needs and interests. In this blog, we'll explore the benefits of community display advertising and strategies for effectively targeting local audiences.


artificial intelligence chatgpt

How to use AI to create strong and compelling content

Some view AI as an impressive and innovative solution for increasing efficiency, identifying trends and adjusting to algorithms. Others view it as a step towards becoming overly reliant on technology and as the catalyst for the downfall of creativity. 


Tracking and Measuring Local SEO Performance

Tracking and Measuring Local SEO Performance

In the digital age, where local businesses compete for visibility and customers online, understanding how to track and measure the effectiveness of your local SEO efforts is crucial.


Storytelling in sponsored content helps promote reader engagement

Sales through storytelling

How pivoting your sponsored content strategy can boost credibility, foster engagement and drive conversions.


The Power of Social Media Marketing: Tips for Effective Campaigns

In the dynamic landscape of digital marketing, social media has emerged as a game-changer.


The Rise of Voice Search: Adapting Your Strategy for the Future

In a world where convenience is king, voice search has increasingly become a go-to method for conducting searches online.


Data-Driven Decision Making: Analytics for Marketing Success

Discover how the use of analytics contributes to success in marketing.


Boosting Business Success: The Power of Sweepstakes Contests

In the competitive landscape of small to medium-sized businesses (SMBs), finding innovative and cost-effective marketing strategies is crucial for growth and success.


How to Ask Customers for a Google Review

With competitors just a click away, your Google reviews play a pivotal role in establishing your brand's credibility.


Rifflandia Case Study

Rifflandia Festival, one of the longest running large-scale music & arts festivals in Western Canada, sought a savvy multi-platform marketing strategy for their 2023 music festival.


Seaspan Case Study

Seaspan, a major shipbuilder in Canada, sought the assistance of Glacier Media Digital for a comprehensive digital recruitment marketing strategy for their North Vancouver shipyard.