Social Media Glossary

Are you looking for a quick and easy guide to our most-used social media terms?


Social Media is Taking Over the Search Space

Google has dominated the search engine market in Canada for many years. In September 2021, the company accounted for almost 92% of searches. However, things evolve quickly in the digital world, and Gen Z is the driving force behind some major changes. Here are a few unconventional ways Gen Z uses social media platforms to replace traditional Google searches.


How to Promote an Event on Facebook

If you have an upcoming event–either in-person or virtual–Facebook can be a great resource to promote it. Are you ready to get this event/party started?


Pinterest: Advertisers’ Hidden Gem

Pinterest is one of those platforms that have been around for years—everybody is familiar with it and knows how to use it but it generally flies under the radar. Users have been curating content on Pinterest for the past 12 years, and marketers have been utilizing it in their digital marketing strategies. However, do we know its true potential?


Is my business right for TikTok?

Thinking about adding TikTok marketing to your social media strategy? In this article, we’ll help you find out if TikTok is a good fit for your business. 


Case Study: Generating Interest in B.C. Real Estate Through Social Advertising

Learn how we used Facebook advertising tools to generate interest and leads for our client in the competitive B.C. real estate market.


Team Blog: 2021 Trend Review/ 2022 Predictions

Let us take you through what we learned this past year and what we believe 2022 has in store for digital marketing.


Social Retrospective 2021

Both so much and so little has happened in 2021, so here’s a round-up of the biggest movers and shakers in the social media landscape over the past year.


Trending Onwards and Upwards: Recruitment on Social Media

If you’ve been scrolling social media in the past year, you’ve seen recruitment posts. Industries are scouting for talent using social media.


LaterCon Webinar Recap

GMD’s organic social team is no stranger to LaterCon. A few members of our team attended and have outlined their major takeaways.


Case Study: Video Content

Instagram and other social media platforms move to integrate more video features helping to make it easier for creators to produce and share longer, engaging video content.


A Picture is Worth More Than Just Words: Social Media

The name of the (organic social media) game is brand awareness. Developing that recognizable and cohesive brand includes the visual language of photography.