social content

The Importance of Seasonal Content

The name of the game when it comes to organic social content is brand awareness, but that doesn’t mean that you only have to talk about your brand.


social network

Facebook Page Access

What is the difference between a Facebook Profile and a Facebook Page?


iOS14 Impact on Facebook Advertisers

Sometime this year, Apple plans to start requiring iOS device owners to choose whether to allow various companies to track them across third-party apps and websites through Apple's App Tracking Transparency Framework. Let's look at how these updated privacy measures will affect advertisers.


not all content is gold

Not all that glitters is content gold

When it comes to creating organic social content, not everything needs to be gold.


Instagram’s Mid-Life Crisis

New features, new interface, new content—Instagram has gone full force with a pretty major overhaul in the past few weeks. If you’re feeling like you don’t know your trusty old app the way you used to, never fear, we’re here to acquaint you with these changes.


How To Make Your Social Media Presence Bloom

10 ways curating your social media presence is like taking care of plants


social media copywriting

The Importance of Research for Social Copy

Nowadays, it seems like everyone is on social media—scrolling through every post, browsing and leaving comments, fact-checking information and more.


Ownership of the Facebook Business Manager

For any business owner with a social media presence, it is crucial to control ownership of the Business Manager. But what is Facebook's Business Manager? What is the difference between a Facebook Business Manager and a Facebook Business Page? If you ever asked any of these questions, read on.


Social Advertising Case Study

In order to make sales, brands must advertise and when it comes to advertising, there are many different ways it can be done. Find out how one client used social ads to meet their objectives.


Is eCommerce the need of the hour?

eCommerce is exactly what it sounds like—the selling and purchasing of products and services on secure platforms online. As we re-enter our localities and approach a new normal, businesses that haven’t set up their stores on eCommerce platforms should consider making the investment in this branch of their business.


Advertising on Social Media During the Economic Downturn

The government of British Columbia recently announced its plan to restart the economy after the COVID-19 quarantine that has affected everyone and accelerated the economic downturn. Now that we have a clear path of action, the question business owners are faced with is how fast do they need to increase their advertising budgets?


Canada Takeout Photo Challenge

On Wednesdays, we order takeout. The National Takeout Day awareness initiative helps restaurants stay in the game. I've got a photo challenge for you. Play along!