Instagram’s Mid-Life Crisis

New features, new interface, new content—Instagram has gone full force with a pretty major overhaul in the past few weeks. If you’re feeling like you don’t know your trusty old app the way you used to, never fear, we’re here to acquaint you with these changes.


How To Make Your Social Media Presence Bloom

10 ways curating your social media presence is like taking care of plants


social media copywriting

The Importance of Research for Social Copy

Nowadays, it seems like everyone is on social media—scrolling through every post, browsing and leaving comments, fact-checking information and more.


Ownership of the Facebook Business Manager

For any business owner with a social media presence, it is crucial to control ownership of the Business Manager. But what is Facebook's Business Manager? What is the difference between a Facebook Business Manager and a Facebook Business Page? If you ever asked any of these questions, read on.


Social Advertising Case Study

In order to make sales, brands must advertise and when it comes to advertising, there are many different ways it can be done. Find out how one client used social ads to meet their objectives.


Is eCommerce the need of the hour?

eCommerce is exactly what it sounds like—the selling and purchasing of products and services on secure platforms online. As we re-enter our localities and approach a new normal, businesses that haven’t set up their stores on eCommerce platforms should consider making the investment in this branch of their business.


Advertising on Social Media During the Economic Downturn

The government of British Columbia recently announced its plan to restart the economy after the COVID-19 quarantine that has affected everyone and accelerated the economic downturn. Now that we have a clear path of action, the question business owners are faced with is how fast do they need to increase their advertising budgets?


Canada Takeout Photo Challenge

On Wednesdays, we order takeout. The National Takeout Day awareness initiative helps restaurants stay in the game. I've got a photo challenge for you. Play along!


Facebook Ads: Campaign Structure

As Social Ads Strategists, we often get asked what the difference between a campaign, ad set or an ad is. We use these terms every day without realizing that outside of Facebook's Ads Manager, they could be used interchangeably, and that creates confusion in the minds of other stakeholders we work with. Every Facebook campaign we create consists of 3 parts: a campaign, ad set and an ad. All these parts are necessary for your ads to run the way you want them to, and reach the right people.


Case Study: LIVE WELL Sponsored Content

LIVE WELL is a prescribed exercise clinic specializing in supervised exercise and healthy lifestyle coaching. Starting with a thorough functional and cardio-respiratory assessment, a customized exercise program is tailored to customer health needs and goals.


Video in Marketing – Part 2 of 4: What Type of Video Do I Need?

You may have already decided to incorporate video into your marketing strategy, but might not know where to start or what type of video you need to benefit you and your business.


Video in Marketing – Part 1 of 4: Why Video?

Ever since the birth of smartphones, YouTube, and social media platforms, it should be no surprise to anyone that video has been steadily on the rise. In fact, mobile video consumption rises by 100% every year and it is expected that by 2021, video will make up 82% of internet traffic. It consistently proves to be one of the most effective visual marketing tools out there.