I am thrilled that Vancouver Is Awesome is the newest publication to join our product mix at Glacier Media. The digital team is so jacked about it that we are dedicating this e-news as an extended introduction: the get-to-know (here), the sponsored content need-to-know (here), and the fun facts did-you-know (look below).
As a follower slash fan slash nerd, I love that VIAwesome is so happy and upbeat. Rain slogging naysayers will need to look elsewhere because this is one hundred percent Fun City.
Spread the word and share it with your clients.
TALKING POINTS:
- V.I.A. has the 4th largest Facebook following amongst media in Vancouver, right below CBC and right above the Vancouver Sun. They have a whopping 130,000 followers on Twitter and 75,000 on Instagram.
- It’s been around for 10 years.
- Their goal is to connect Vancouverites with all of the awesome reasons they live in our city. It’s positive, hyper-local and aimed directly at residents: 80% of readers are in the Lower Mainland.
- They’re known for working with clients on creative Custom Content campaigns.
DID YOU KNOW:
- Vancouver Is Awesome produces a history TV show called BC Was Awesome, which was nominated for a Leo Award in its first season. They’re now releasing Season 2.
- Weekly Facebook reach is 1,000,000 people!
- The most popular feature EVER was this photo gallery from “The Great Storm of 2015”. This piece of user-generated content was clicked almost 200,000 times.
- The most popular categories are Road Trips/Travel, Cheap Stuff, Shopping and Local History.
