Tech has already conquered the stock market and the realm of digital advertising. Now the technology sector also has a strangle hold on another measure: the value of consumer brands.
The massive scale and reach of tech companies has helped their brand values to skyrocket over the last decade. In fact, even just adding Google and Apple’s most recent numbers together gives a figure that rivals the GDP of Sweden.
Read the original post in full on the Visual Capitalist.
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What types of companies are building the strongest brands?
Here is the Top 100 list broken down by a few different key categories.
Note: in these rankings Visual Capitalist counts both Amazon and Alibaba as tech companies
The amount of Chinese brands making the Top 100 is rising quickly – in 2008, only four made the list. Today, there are 12 Chinese brands on the list, including widely-known names such as Huawei, Alibaba, and Ping An Insurance.
Other types of brands that do well in the rankings include financial services (23 of 100 brands) and technology (23 of 100 brands).