1. Budget
Big budgets ≈ success. Your campaign can conjure success with creative execution and swift, precision planning over the media mix and the message.
2. Surprise the Audience aka, the Reveal
Don’t give too much away: entice your audience first. Save some of your big copy points and impactful messages for the destination url.
3. Create the Mood
Suspenseful. Methodical. Purposeful. Be all of these in your marketing approach and keep viewers on the edge of their seats.
4. Sharing and Word-of-Mouth
Think about your advertiser’s content and what people will want to share with friends. Make it memorable. It’s okay to be a little quirky or edgy.
5. Let People Think For Themselves
Great horror movies show the audience an unsolved mystery. Great marketing allows the viewer to connect the dots. You elicit a greater response when you allow users to think for themselves.
6. Add Video
It’s powerful. It completes the visual element to deepen the story, the viewer’s sense of connection and intrigue.
7. Testimonials
“Truly Scary!”
“An Instant Classic.”
Was it? We think so when someone else does. Add testimonials to your web-based marketing to increase trust.