2017 in Review: The Growing Power of Video Content on Social Media

Video content is a powerful tool that brands can use to spread their message on...


2017 in Review: 5 Important Video Marketing Trends

Videos enhance emotions and influence buying decisions; it is a large part of...


Become Digital Sales Certified

Google Academy for Ads offers a brand new certification program for sales people...


My time as a Glacier Intern

It seems like only yesterday when I was led on a tour around the open concept...


Holiday Shopping Search Trends

The way people conduct their search online has evolved and they've quickly...


The Ultimate Gift Guide for Marketers

Got someone with a passion for marketing and social media in your life? Here,...


Reaching Ad Audience On Social Media

Social media ads have captured advertiser interest for the ability to reach and...


Glacier Digital

What Do Facebook and Google Ads Know About You?

Have you ever wondered how Facebook knows what you were browsing by serving you...


Make A Video List And Watch It Twice.

In the spirit of spreading cheer, here are a few favourite Christmas ad...


5 Tips to Kick Start Your Digital Marketing for the Holidays

If you don't have your holiday marketing strategy figured out before we...


The Fear Appeal in Marketing

Fear can be a powerful influence. The fear appeal in marketing is a strategy...


8 Day Horror Movie Challenge #nogutsnogory

With 9 days left to Halloween, I challenge you all to join in on our 9 day...


Have You Been Ghosting on Your Campaign Goals?

Be afraid. Be very afraid....of missed opportunities. Stop ghosting on your...


Why you should become Google Analytics and Google AdWords Certified

The importance of having Google Analytics and Google AdWords expertise has...


Become a Facebook expert for FREE

One promise I made myself after graduating just over a year ago was that I never...


True Story: Sponsored Content Increases Brand Exposure

They say that we are addicted to mobile devices. Actually, we are addicted to...