If you’ve been scrolling social media in the past year, odds are, you’ve seen recruitment posts. Both during and in the aftermath of the pandemic, many industries are scouting for talent and using social media as a tool to do so.
First up, we have to talk about LinkedIn. It’s no secret that LinkedIn is a go-to for B2B content, but they’re taking a step further with their Freelancer Connection Tools, an expansion of their existing Services Marketplace (which is used to help freelancers connect with relevant brands). LinkedIn is making the connection easy—brands can set filters and recommendations to easily find freelancers that fit the services they’re looking for, and allow brands to immediately send a request for services, without the usual required LinkedIn connection or follow.
Next up on the roster, we have TikTok. TikTok has become a major player when it comes to video content on social media (especially for business and career guidance), and with an average of 3.2 million Candians on the platform each month, this could be a great place to reach the eyeballs of possible employees for your business. Right now, TikTok has a pilot program with a beta group of companies where brands can post jobs that will be shared through TikTok clips and users can apply with a TikTok resume.
All in all, there are plenty of opportunities for recruitment on social media—and it’s only up from here. But before you start planning posts for available jobs, you should ensure your brand is set up for success. If you’re looking to incorporate recruitment into your social brand, first, it’s important to focus on employee advocacy. Your employees have communities of their own that could help to attract talent for your own team. Try to start sharing content that your employees would likely share on their own social channels, this can help to promote your workplace culture while helping to boost brand reputation with customers and new employees.
As always, if your business could use a helping hand creating the perfect social media (hiring) strategy, get in touch!