Another week, another Team GMD Q&A. It’s kind of like Vogue’s 73 Questions. Instead, it’s in blog form and there are less than 10 questions – because you’re busy and we respect your time.

This week on Meet Team GMD we are featuring Lara Pitkeathly, a strategist from the Social Media team! Lara strategizes and creates organic content for clients, and is just as comfortable crafting snappy copy as she is curating a picture-perfect Instagram grid. Read on to learn more about Lara.


Copywriting and editing.

Hidden talent: 

I love to play tennis!

Personal kryptonite: 

Pasta. And Bread. Let’s just go with carbs.

What are you currently listening to?

Ariana Grande or Lana Del Rey.

What keeps you motivated?

I love the feeling of checking something off my list of tasks, so I think that would be what keeps me motivated.

Office habit:

I start my mornings with a coffee and then try to fill my water bottle at least twice throughout the day.

Two truths one lie:

At some point in my life, I received a black belt in karate.

I’ve read all of the Harry Potter books.

I’ve never been to Europe.

What is your favourite workplace lunch spot?

La Taqueria! But only on Tuesdays—get it?

How to you keep your work organized?

Every morning when I get to the office, I organize my tasks for the day and write them down in the order I want to accomplish them in.

One tip for managing multiple projects:

Prioritize your tasks. Seriously. It can get overwhelming when you have a lot of projects going on, so it helps to write down all of your projects/tasks and tackle them by priority.


I have a lifestyle blog:

Favourite Instagram account?

Since I recently moved to BC from Ontario, I really enjoy seeing Vancouver and BC on my feed, especially posts about cool hikes and activities to do—so I’m going to go with @hellobc.

Are you a dog person or a cat person?

Definitely a dog person—I have a Yorkshire terrier back in Hamilton. 🙂

Favourite quote:

“Either you run the day or the day runs you.” —Jim Rohn

LinkedIn profile/ portfolio URL: