Here at Glacier Media, our internal agency ecosystem is made up of 150+ folks.

Another week, another Team GMD Q&A. It’s kind of like Vogue’s 73 Questions. Instead, it’s in blog form and there are less than 10 questions – because you’re busy and we respect your time.

This week on Team GMD, we are featuring Coleman Pete, our Digital Coordinator for the Vancouver market. As a DC, Coleman assists the campaigns and helps with the pitch to potential clients. He sets up new campaigns and reports on existing ones and makes his fair share of never-ending to-do lists. Read on to learn how Coleman balances his tasks and communicates between various teams at GMD.


In a short paragraph, tell us a little bit about your role at GMD. What do you do on a daily basis:

As a Digital Coordinator, I assist in campaigns from the very beginning, helping our sales teams pitch potential clients. I help set up new campaigns and report on existing ones, and make my fair share of never-ending to-do lists.

Expertise: Writing, campaign strategy and organization (okay maybe I’m still working on the last one).

Hidden talent: I can run pretty far.

Personal kryptonite: The espresso truck that just started parking on my way to work.

Favourite food: Northern Italian cuisine: ossobuco, risotto Milanese, and aperitivo with a negroni to sip on.

Favourite sports team/ athlete: Edmonton Oilers / Connor McDavid

What are you currently listening to: i,i (the new album from Bon Iver), John Coltrane’s “Giant Steps”, and a little country because it’s summertime.

What keeps you motivated: Waking up early and working out before work – making the most of my tendency towards being productive in the first few hours of the day.

Office habit: Eating snacks in “the room” and Hawkin’s cheezies from the vending machine.

Two truths one lie:

  1. I have never seen any of the Star Wars movies
  2. I have been attacked by an owl, once
  3. I have lived in all four western Canadian provinces

Causes you are passionate about: Reconciliation and the preservation of traditional teachings by Indigenous people and the surrounding community in Vancouver and beyond. There can be a lot of baggage surrounding these issues, but it is important to have a dialogue with people to understand their point of view better.

Also, the preservation of our land, air and sea. We live in one of the world’s most pristine landscapes. Let’s keep it that way.

How do you keep your work organized: Lists, lists and more lists. I am committed to keeping most responsibilities on paper (MUJI stationary only) and tracking upcoming reporting cycles through a spreadsheet. Most importantly, I start and end my day by mapping out what’s next, and how I can budget my time to get it done.

How do you manage an Integrated Campaign that has multiple services, point of contacts, and different deliverables? Give us 5 key points/ process: I am in the midst of my first couple of Integrated Campaigns. Here’s what I know so far:

  • Contain all essential information in a well-organized Parent Integrated Project
  • Circle back on all deliverables every few days to make sure that they are being taken care of
  • Sit in on as many meetings with the client as possible to understand who the stakeholders are, and their views on key goals and objectives
  • Know the client’s schedule. You need to know when they can be reached, and when they can provide assets and onboarding materials. Cut down on time spent waiting and not knowing what’s up.
  • Organize emails and other communications effectively, so you can trace key decisions backwards over time 

One tip for working with the marketing team:

  • If it includes important details you might need later, post on Mavenlink. If not, Slack can be your best friend.

One tip for working with the sales team:

  • Don’t leave pitch decks until the last minute, and ensure you always chat about long-term client strategy.

One tip for working with the client:

  • Be available always. As a DC, you can be their main point of contact, answer strategy questions, and offer them the peace of mind of knowing their concerns are heard.

Side-hustle: Writing about lifestyle, fashion and menswear.

What are you doing on a Saturday afternoon: Catching up on reading my New Yorker issues or vintage shopping

Favourite quote: “The shortest answer is doing the thing” –Ernest Hemingway

LinkedIn profile/ portfolio URL: