Here at Glacier Media, our internal agency ecosystem is made up of 150+ folks.

Another week, another Team GMD Q&A. It’s kind of like Vogue’s 73 Questions. Instead, it’s in blog form and there are less than 10 questions – because you’re busy and we respect your time.

This week on Team GMD, we are featuring Matt Rosen, our Digital Coordinator for the Victoria market. Matt works to help the sales team in Victoria connect the dots on their various digital campaigns through Glacier. He helps to optimize and strategize on a continuous basis with all the digital accounts. In addition, Matt also works with various enterprise level accounts as an Account Manager. Read on to learn more about him.



Hidden talent: Intermediate Juggler

Personal kryptonite:  The smell of a bakery

Favourite food: Anything made in a bakery (bagels and lox)

Favourite sports teams: New York Yankees, Indianapolis Colts

Favourite athlete:

  • Former – Derek Jeter
  • Current – Aaron Judge or Andrew Luck

What are you currently listening to: Comet is Coming, The Raconteurs, Anderson Paak, Tame Impala

What keeps you motivated: Having something to work towards

Office habit: Getting up to move my car

What/who inspires you and why: Passionate people inspire me. When I hear someone talking about something that they are truly passionate about, it inspires me to channel that same energy in the things that I care most about in my life.

How do you manage an Integrated Campaign that has multiple services, point of contacts, and different deliverables? Give us 5 key points/ process.

  1. Stay organized. Keep a separate ledger with checkpoints to ensure nothing is missed.
  2. Ensure you understand the goals and objectives that the client has per service. Understanding why the client is running a service with us will help align our optimization and recommendations with their business goals.
  3. Devote time to checking in on each services status, especially when projects become quiet.
  4. Understand how the client communicates. Whether it’s weekly calls or monthly check-ins, understanding and respecting the client’s workflow will allow you to gather information more efficiently, especially on tight deadlines.
  5. Stay organized! Things can easily slip by the wayside in a large project. Make sure you stay on top of all moving parts.

One tip for working with the marketing team: Don’t be afraid to ask questions

One tip for working with the sales team: Be prepared to answer a lot of questions

What are you doing on a Saturday afternoon:

  • Summer – Floating on a lake, hiking, playing golf, fishing
  • Winter – Playing music, hanging with friends and family

LinkedIn profile/ portfolio URL: