Here at Glacier Media, our internal agency ecosystem is made up of 150+ folks.

Another week, another Team GMD Q&A. It’s kind of like Vogue’s 73 Questions. Instead, it’s in blog form and there are less than 10 questions – because you’re busy and we respect your time.

Tyler Mounteney is our WordPress Developer who joined us earlier this year. As a resident sports geek and a proud Vancouverite, Tyler can be seen preaching about the greatness of the game of baseball and repping a home sports shirt in the office. He has some hot tips for clients who are looking to building a website. Read on to learn more.



Expertise: My expertise is in WordPress development, specifically highly customized user experiences that use Advanced Custom Fields to manage complex data and relationships within the WordPress environment.

Hidden talent: Guitar, I have been a musician for much of my life, and have played in too many bands to count over the years. I have played everything from Bass, Synth, Mandolin and Accordion in projects over the years but currently, spend most of my spare time shredding the guitar in my band Total Shock.

Personal kryptonite: Fried Chicken, from a young age I have been obsessed with Fried Chicken, and wherever I travel I seek out the best that the city has to offer. It has taken me to some very diverse neighbourhoods that I likely would never have visited. These missions are often followed by a very long walk to work off the copious amounts of fried food I have consumed.

Two truths one lie: My first professional gig was in front of 1000+ people at the age of 16, My childhood home was later shot up in a drive-by and then burnt down in a targeted arson, Even though I sing in a band I hate doing Karaoke.

Morning rituals: A Chai Tea and a protein bar to kick start my brain. I’m not much of a morning person but I struggle through it.

Name 5 greatest athletes of all time: Michael Jordan, Wayne Gretsky, Jackie Robinson, Mohammed Ali, Serena Williams

Give us a baseball math question: Stolen bases are often maligned by the Sabermetric community. This doesn’t mean however that they have no value. Thankfully there is a calculation for figuring out how much value a player’s stolen bases have added to their team in a season. While a bit complicated it attempts to take into account how many runs were added by that players stolen bases in a season and how many runs their failed stolen base attempts cost their teams across a season. The calculation looks a bit like this: wSB = (SB * runSB) + (CS * runCS) – (lgwSB * (1B + BB + HBP – IBB))

You can find a detailed run down of that that means here:

And the leader board for wSB here:,d

Notably a number of players who are high on the all time stolen bases leader board drop a number of positions when using wSB. For example Lou Brock who is second in Stolen Bases all time drops to #9 in wSB while Expos’ Hall of Famer Tim Raines moves up from no.5 in all time Stolen Bases to #2 by wSB.

Favourite album right now: Rancid – … And out come the wolves. At Halloween, myself and some friends put together a Rancid cover band (complete with fake facial tattoos), after listening to this album seemingly hundreds of times in the process it is still on my weekly rotation.

What keeps you motivated: Generally learning new techniques and methodologies keeps me motivated. As a developer, there are always new things to learn and I really enjoy incorporating new ideas into client projects. That, and personal creative projects. If I didn’t have a creative outlet I’m not sure what I would do with myself.

Office habit: Too many trips to the kitchen for hot water to make tea.

Causes you are passionate about: I grew up in a household that is very involved in local environmental causes. In addition, I have spent a lot of time playing gigs and rehearsing in the DTES. These two influences have led me to be involved in campaigns for environmental awareness as well as for housing and mental health advocacy. Vancouver is a unique place with an incredible environment and vibrant local culture that are both constantly threatened by gentrifying influences. There are many who work tirelessly to improve the city but there is so much more that needs to be done to protect what makes Vancouver a unique and desirable city to live in.

What/who inspires you and why: I am inspired by people who stand up for their beliefs and strive to go beyond the status quo in their pursuits. I am also inspired by individuals who are able to stay positive through difficult circumstances, especially those who are able to use humour and dialogue to diffuse tense or challenging situations.

What is one of your greatest achievements: I once had the honour of playing in the backing band of Jamaican music pioneer Stranger Cole. This involved learning his entire set of songs from the 60’s/70’s and adapting them to new keys and new arrangements. Not only was the gig unbelievable, the incredible energy Stranger brought to the stage (while in his 70’s) has been a constant source of inspiration.

Whose work has inspired you the most: The Clash, their approach to music and art that blends seemingly disparate influences has been a guiding principle in many of my creative pursuits. In addition, their dedication to their ideas and DIY attitude has inspired me since I was a teenager.

3-5 things businesses should know before building a website:

What do you want to achieve with your website? – Too many businesses have websites because they know they need one but haven’t considered what the site should achieve for them or their customers. Identifying the goals for your website at an early stage helps to streamline the entire design and development process.

Think about content first. – Many businesses think that you make a website and plug the content in later. This idea makes it so much more difficult for designers and developers to do their best work. By working through your websites goals and writing engaging copy that relates to those goals, designers and developers are then able to take that content and craft a web experience that helps you and your customers create lasting relationships.

You know your business better than your customers do. – Often businesses assume that their customers are already aware and understand their product offering. This is especially true in industries that use industry-specific jargon or terminology. You might know what all the acronyms on your site refer to but often your customers may not. Sometimes a bit of introductory text on a topic can go a long way in creating a meaningful dialogue with your customers and often helps to give your SEO a boost by providing context for the rest of the content on the page.

You came to us for our expertise, sometimes that means having difficult conversations. – You might have a great idea for your business’s website however sometimes those ideas will push the budget of your project in a way that will jeopardize the core features that are necessary for your site to reach its goals. Sometimes we may push back on that great idea, rework its scope or suggest that it should wait until version 2 to be integrated into your site. This is never because we just don’t feel like making that feature. In fact, as developers, these are often the most fun tasks that we have in our pipeline. Unfortunately, these “special features” are often given priority over core items that your site needs to include because of internal pressures or priorities that don’t match with the website goals. There is nothing more frustrating as a developer than spending countless hours labouring over a feature only to discover that it isn’t being utilized by end users or that it detracts from the websites intended goals.

A picture speaks a thousand words – While text is still an important element on any website, images are often what users engage with first. Too often images are treated as an after thought in the process of designing and developing a website. Stock images offer some amazing options for adding engaging images to your site however nothing can replace thoughtfully composed images of your actual business and products. In addition, humans are naturally drawn to images that include faces. Does your business have images of your staff and/or clients interacting or engaging with your products? These are often a great way to tell the story that is your business and something that even great stock images cannot achieve.

Favourite project you’ve worked on: I’m having a hard time naming just one project but in general any project that uses structured data to present customized content across the site will get me excited. This can take many forms but examples include cross-linking related content between custom post types that makes it easier for users to consume, presenting advanced custom field data on interactive maps or graphs, or using data from across the site to populate animated infographics.

One thing school taught you and one thing it didn’t: While I didn’t take computer science in school my degree in Anthropology/Arts & Culture taught me how to think critically and approach problems objectively. One thing that school didn’t teach me was how to engage with customers to help them reach their goals on time and on budget. That I have learned the hard way.

Favourite quote: “Always code as if the guy(sic) who ends up maintaining your code will be a violent psychopath who knows where you live” – John Woods

LinkedIn profile/ portfolio URL: