Here at Glacier Media, our internal agency ecosystem is made up of 150+ folks.

Another week, another Team GMD Q&A. It’s kind of like Vogue’s 73 Questions. Instead, it’s in blog form and there are less than 10 questions – because you’re busy and we respect your time.

Many of our agency team members come with an interesting mix of skills, knowledge, experience, and talent. Our resident videographer/designer, Elizabeth (known to some as Ellis), is no exception. She has a background in criminology, audio engineering, digital design, and independent business operations–she co-owns a farm market on the North Shore.

More importantly, some of us know her as The Meme Queen. For meme inquiries, please contact her talent agent (Robert).

Expertise: Everything video + audio related.

Hidden talent: I can play a number of musical instruments. Oh, and I am good at doing character impersonations.

Personal kryptonite: My dog Roo and cat Boomer.

Favourite sports team: Chicago Blackhawks.

Morning rituals: Snooze my alarm 5 times before getting up to take my pup out. Then coffee.

What do you do when you’re not working: Dog park, gym, tagging friends in funny memes.

Office habit:  Unintentionally startling people by sneaking up behind them.

Favourite movie/ short film/ documentary: Currently, Canadian / Irish biographical film Maudie.

What/who inspires you and why: Good storytelling, in all forms (books, film, music).

What is one of your greatest achievements: I have travelled quite a bit and consider that to be an achievement. One of my favourite trips was a 3-week backpacking journey through South America in 2010 (Argentina, Uruguay, Brazil).

What are some tricks/tips for shortening a longer video but still keeping it compelling: Remove the least important information, keep the key information, and compile it into a swift cohesive story that’s straight to the point.

What is your go-to song to play on your guitar to impress someone: Wonderwall. Just kidding. I will usually ask them to request a song and if I don’t know it, I’ll learn it.

Ideal getaway: Bali or Thailand.

Drink order: Dry red.

Two truths one lie:

  • I am half Chinese
  • I am ambidextrous
  • I am fluent in sign language

There has been a demand and growth for video content in the marketing world. What should we expect in the next year and why would a business need it? Videos give businesses the opportunity to shine and inspire in a personal and authentic way by connecting with their audience on an immediate level. Buyers are influenced by emotion and good stories. We have very short attention spans and videos have the advantage of delivering information efficiently. Common trends we’re seeing more of include live video (streaming), vertical videos, square shaped videos, e-learning videos, sponsored videos, and 360 degree videos.

Favourite photos of your pets:



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