Here at Glacier Media, our internal agency ecosystem is made up of 150+ folks.

Another week, another Team GMD Q&A. It’s kind of like Vogue’s 73 Questions. Instead, it’s in blog form and there are less than 10 questions – because you’re busy and we respect your time.


Meet our Director of Social Media, Katie Mercer. Katie is an award-winning journalist, a college instructor, a shrewd social media strategist, and a rarity overall.

Glacier Media Digital Team Profile Katie Mercer
Katie Mercer | Social Media Director

Expertise: Social strategy, content strategy, digital journalism

Hobbies: Falling down the Pinterest rabbit hole, gardening my “mojito’ plants, dog park adventures with the kid in tow.

Hidden talent: Jigsaw puzzles. I (sadly) have hundreds. They’re memorized. I don’t do the borders.

Two truths one lie:

  • I read Edgar Allen Poe’s entire works before age 12.
  • I used to act and have been in a commercial.
  • I love roller coasters but am afraid of the stairs leading to them.

Favourite song right now: Madness – Muse

Morning rituals: Scan the headlines, check my notifications/email, wrangle a toddler into clothing, drink all the coffee.

Your coffee/ McD/ bar order: Grande coconut milk latte // Big Mac // Tom Collins, mojito or French 75

If you could be a rock star for a day, which band would you join? Fugazi

Who would play you in Glacier Digital: The Movie: Anna Kendrick

Personal kryptonite: Turbo-speed thinking.

Office habit: Dropping into the digital team’s office space under the guise of needing an in-person meeting (when really I’m robbing their not-so-secret candy stash).

Punk band name: Aggravated Fiction

How does your reporter background influence your approach to social media? People expect for news to find them in their news feeds without needing to search it out first. The same thinking applies to brands. Similarly, whether you’re a publisher or a selling a product/service, you need to listen to and engage with your customers so that you can deliver what they want.

It’s 2 PM on a Saturday afternoon. What are you doing: Hopefully nothing because the toddler is finally sleeping, the dog is walked, the groceries bought and the house cleaned. Realistically, attempting to do several of the previously mentioned — at once.