What is the difference between a Facebook Profile and a Facebook Page?

Sometime this year, Apple plans to start requiring iOS device owners to choose whether to allow various companies to track them across third-party apps and websites through Apple's App Tracking Transparency Framework. Let's look at how these updated privacy measures will affect advertisers.

When it comes to creating organic social content, not everything needs to be gold.

New features, new interface, new content—Instagram has gone full force with a pretty major overhaul in the past few weeks. If you’re feeling like you don’t know your trusty old app the way you used to, never fear, we’re here to acquaint you with these changes.

10 ways curating your social media presence is like taking care of plants

Nowadays, it seems like everyone is on social media—scrolling through every post, browsing and leaving comments, fact-checking information and more.

In order to make sales, brands must advertise and when it comes to advertising, there are many different ways it can be done. Find out how one client used social ads to meet their objectives.

eCommerce is exactly what it sounds like—the selling and purchasing of products and services on secure platforms online. As we re-enter our localities and approach a new normal, businesses that haven’t set up their stores on eCommerce platforms should consider making the investment in this branch of their business.

The government of British Columbia recently announced its plan to restart the economy after the COVID-19 quarantine that has affected everyone and accelerated the economic downturn. Now that we have a clear path of action, the question business owners are faced with is how fast do they need to increase their advertising budgets?

On Wednesdays, we order takeout. The National Takeout Day awareness initiative helps restaurants stay in the game. I've got a photo challenge for you. Play along!

As Social Ads Strategists, we often get asked what the difference between a campaign, ad set or an ad is. We use these terms every day without realizing that outside of Facebook's Ads Manager, they could be used interchangeably, and that creates confusion in the minds of other stakeholders we work with. Every Facebook campaign we create consists of 3 parts: a campaign, ad set and an ad. All these parts are necessary for your ads to run the way you want them to, and reach the right people.

LIVE WELL is a prescribed exercise clinic specializing in supervised exercise and healthy lifestyle coaching. Starting with a thorough functional and cardio-respiratory assessment, a customized exercise program is tailored to customer health needs and goals.