As consumers, we have choices. Online trends shape the way we think about our favourite brands and we look for alignment in a brand’s social values to mirror our own beliefs.

I went on a private gallery tour with a small group of Influencers that had a collective reach of 5.2 Million social media followers. It's the kind of reach that can swing open the golden gates of opportunity.

As digital marketers, we should be responsible for the quality, fairness and objectivity in our own work. If we start a movement to have compassion and empathy in our work, we can encourage other people to do the same too.

Forget Instagram posts—today it’s all about the Insta Stories: images and videos taken within 24 hours, that disappear within 24 hours of posting. Here, six reasons you should make them part of your marketing plan.

Here, five tips for making sure your viewers stay engaged right till the end of your Stories (and that they share them with their friends).

This blog post dives into the AdWords pricing model for TrueView ads, the detailed targeting options available for advertisers, integrated video campaigns with landing pages, and key metrics to look out for when your results come in.

Have you ever found yourself sucked deep into a Facebook video, finally coming up for air and wondering, “Where did the last three hours of my life go?”. With Facebook rolling out the autoplay feature in 2015, it’s been all about video ever since.

Video advertising is a powerful and engaging tool for advertisers that brings products to life.

According to Think with Google, Valentine's Day is the #2 holiday for last minute shopping! Searches for 'flowers near me' explode 2.6x and 'chocolates near me' by 4.1x.

The premise was simple, over a 30-day period I watched one romantic comedy a day to see its effect on my physical and psychological wellbeing.

Kali is a Digital Sales Manager for both The Richmond News and The Delta Optimist. Previously, she worked with the Digital Marketing team as a Social Media Producer. Kali is a demystifier of Facebook, a dedicated yogi, and a doting dog-mom.

Facebook is changing its algorithm - again.
With this blog, my intention is to be part of the solution and not shoot ideas down for failure.