Finding Comfort in Loss

Nothing taps our collective passion quite like hockey and the expanse of our country disappears when we come together.


Meet Team GMD: Connor Beaty

Meet Connor Beaty, Glacier Media’s Inside Sales Manager. Connor is the definition of “work hard, play hard”, just as serious about his spreadsheets and sales as he is about festivals and food.


Meet Team GMD: Michelle Bhatti

Meet the Director of Advertising for the Vancouver Courier, Michelle Bhatti. Michelle is an avid traveller, exceptional baker, and always has a stash of candy in her office. Read on to learn more about her.


Ad Fatigue: An Epidemic  

Like Google, advertisers are competing against space on Facebook. Without a strategy, so much of an advertiser’s ad spend budget can go to waste without optimizing and adjusting messages to get discovered.


Instagram Features You Need to Know About Now

Waking up to a happy little surprise story from Insta Tuesday morning – Canada is finally on the in-app shopping bandwagon! Say goodbye to the wild goose-chase of actually shopping a product you fell in love with on your feed.


Meet Team GMD: Ariel Evans

Let’s check in with Ariel Evans – Glacier Media’s Director of Digital Sales. Ariel is an elusive combination of super geek, horse/dog aficionado and stilt walker (hey, take a look at those shoes!)


Brand Values and Dollar Voting

As consumers, we have choices. Online trends shape the way we think about our favourite brands and we look for alignment in a brand’s social values to mirror our own beliefs.


A Day in the Life of an Influencer

I went on a private gallery tour with a small group of Influencers that had a collective reach of 5.2 Million social media followers. It's the kind of reach that can swing open the golden gates of opportunity.


What Logan Paul and Monica Lewinsky can teach us about responsibility of speech

As digital marketers, we should be responsible for the quality, fairness and objectivity in our own work. If we start a movement to have compassion and empathy in our work, we can encourage other people to do the same too.


Why Every Business Should be Using Insta Stories to Grow Their Following

Forget Instagram posts—today it’s all about the Insta Stories: images and videos taken within 24 hours, that disappear within 24 hours of posting. Here, six reasons you should make them part of your marketing plan.


How to Create Awesome Insta Stories to Promote Your Brand

Here, five tips for making sure your viewers stay engaged right till the end of your Stories (and that they share them with their friends).


Why TrueView Ads Might Be the Most Cost-Efficient Advertising Medium

This blog post dives into the AdWords pricing model for TrueView ads, the detailed targeting options available for advertisers, integrated video campaigns with landing pages, and key metrics to look out for when your results come in.